“The Mother Earth Collection, created exclusively for Tonic, is inspired simply by our wonderful planet and the many things that she gives us, one of the most important of these things being food,” said Carolyn Rafaelian. “We created a charm that represents our globe, as a reminder to all of us of all the earth has given us and it's time for us to give back.” Ten percent of each sale in the collection will go to World Hunger Year, which helps fight hunger in the USA and worldwide through education, community organizations and local farming support. The other ten percent will go to The Tonic Foundation, the charitable arm of Tonic that supports causes that Tonic members and customers identify by taking action on www.tonic.com
“We are very excited about this collection, which we created exclusively for Tonic. It’s a beautiful feeling to know that there are so many people dedicated to doing good, and consumers can contribute to a better world through their purchases,” said Carolyn Rafaelian. Each piece in the Mother Earth collection is built on the cornerstone of the Alex and Ani jewelry line, the Signature Expandable concept. An innovative, patented technology, the Signature Expandable Concept replaces traditional clasps with a sliding mechanism -- making necklaces, bracelets, and rings adjustable in one swift motion. This completely original design allows everyone to have a piece of jewelry customized for a perfect fit. This expandable concept symbolizes a revolutionary idea: one elegant design, one perfect fit for all.
In addition to featuring the latest news and content focused on effortless activism and social good, Tonic sells designer products and services that have an added benefit of making something good happen in the world. Consumers can shop with a clear conscience as all products are eco-friendly, fair trade and fair labor. Additionally, Tonic features current, entertaining and inspiring stories full of hope while offering valuable information on results-driven causes that make an impact.
World Hunger Year (WHY) is a non-profit dedicated to fighting the root causes of hunger and poverty by supporting grassroots organizations that create self-reliance, economic justices and equal access to nutritious and affordable food. WHY works to put an end to hunger suffered by 36.2 million Americans and nearly 1 billion people worldwide.
“At a time of ever-increasing hunger and poverty in the United States and around the world, we are thrilled to be working with Tonic and benefiting from the Alex and Ani Mother Earth jewelry collection,” said Noreen Springstead, WHY’s Director of Fundraising and Marketing. “This beautifully handcrafted jewelry made in the USA will help people who are struggling to feed themselves and their family’s right here in America while shining a light on the problems of hunger and poverty. One of the attributes that defines great artists and craftspeople is the ability to see beyond their own circumstances and to use their creativity to change minds and open hearts. In so doing, they change the world.”
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